“ Workin’ 5 to 9, you've got passion and a vision… With a website that is worthy of your dreamin'… "
- Dolly Parton
I have over 6 years experience in the fashion industry, as a former Footwear Designer, working along the sides of American fashion legends such as Ralph Lauren, Alexander Wang and even Oscar de la Renta himself in his incomparable heyday. My career has fortunately allowed me to think and live globally; as my education and experience hails from London, Milan, Sydney, Shanghai and now currently, I reside and work in New York as a digital designer.
How I’ve applied my knowledge of footwear design to product design; is primarily through understanding and exploring the equilibrium between emotional design, and how to make things people actually understand, and can actually use. This sentiment is coincidentally expressed with a footwear analogy, by the revered UX expert, and co-founder and consultant with the Nielsen Norman Group, Don Norman himself:
“Design is all about fitting people’s needs, and our needs vary… We might buy a pair of shoes that are really uncomfortable, we just love the way we look… We don’t care; we will suffer the discomfort because it makes us feel good. Some things maybe should be more functional and efficient, and some things more warm, loving and emotional. We need this balance between the two.”
